At this moment, as we write this article in the beginning of 2006, two international ERP vendors are aggressively launching their campaigns on the Brazilian ground: Microsoft Business Solutions with Microsoft Dynamics AX / Axapta (first quarter 2006) and SAP with SAP Business One (end of January/February 2006). Both companies have presence on the market in Sao Paulo and Rio de Janeiro: SAP has mySAP-SAP R/3, sold, implemented and supported directly by SAP consultants (Sao Paulo SAP office) and Microsoft has Navision, supported by MBS partner channel. Plus SAP has SAP all-in-one, implemented through the partners. Here we are presenting our opinion on these campaigns and targeted clientele.
• Local ERPs: Microsiga has over 10% of the market and both Microsoft Business Solutions and SAP plan to appeal to Microsiga clientele. We could understand the plans, and obviously Microsiga has its own defense strategy – it fits to Brazilian taxation, payroll, government reporting. At the same time Microsoft, SAP and Oracle could play the card of international business requirements, especially from the management reporting standpoint.
• SAP Business One. If you look at SAP Business One market niche in the USA or Europe, all-in-one named user licensing program usually has minimum requirement of 2 users. In Brazil, SAP recently reconsidered it to be 5 users, that means that SAP BO doesn’t go down to the small businesses, but rather targets mid-size and even upper mid-size clients.
• Microsoft Axapta / Dynamics AX. As you know Microsoft has new name for its Project Green – now it is in the conception of Microsoft Dynamics. With Axapta and really ‘starting from the ground’ – Microsoft is probably staking on Axapta as its future technology, and again it is probably would go down to the mid-market and even low mid-market with Axapta licensing. Currently Axapta is in localization beta testing mode – Brazilian taxes, Portuguese language (language is not a concern – taxes are a way more challenging).
• Oracle Financials / Applications. Oracle has long-time presence on the market here. If you are Oracle professional – you should be familiar with Oracle customization and localization technology. Oracle has LATAM localized code and portion of this is applicable to Brazil specifics.
• Multinational Companies. Both Microsoft Axapta and SAP Business One have very good positions to be chosen by Multinational corporation for it Brazilian subsidiary ERP. Both of them are localized, support Multilanguage (English and Portuguese are required in Brazil)
• Implementation Partner. In the case of multinational corporation – you need the ERP partner who is very familiar and experienced in international business, has presence in USA, Europe and Brazil
• CRM. Navision, Axapta, SAP Business One, Oracle Financials have CRM module / granule. Microsoft and Oracle have advanced CRM solutions: Microsoft CRM and Siebel respectively. Microsoft CRM has connectors to Microsoft Great Plains / Dynamics GP, Navision (through third party integration module) and Axapta integration is on the way. Also Microsoft CRM has connector to IBM Lotus Notes Domino, developed by Alba Spectrum Group, allowing you to protect the investment into Lotus Domino licenses.
• POS Connection (Point of Sale). Navision and Axapta have POS modules, for the small stores connection could be achieved via Microsoft Retail Management (Microsoft RMS)
Feel free to call us in US & Canada: 1-866-528-0577, 1-630-961-5918, Latin America: São Paulo 55-11-3444-4949, Europe: Deutschland (0177) 8349 806, help@albaspectrum.com
Andrew Karasev is Chief Technology Office, Alba Spectrum Group serves corporate clients in the following industries: Oil & Gas, Healthcare, Manufacturing, Tools & Machinery, Pharmaceutical, Mining, Services, Non-Profit, Advertising & Publishing, Distribution & Logistics, Transportation, Consignment, Food & Beverages, Restaurants Supply Chain, Textile, Building & Construction, Real Estate, Engineering & Project Management. Article Source: http://EzineArticles.com/?expert=Andrew_Karasev |
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